Social media has become a ubiquitous part of everyday life for the majority of people. From the moment you wake up and groggily reach for your phone on your nightstand to your last scroll through the network of your choice before bed, we are constantly inundated with social media platforms and marketing. Relegating social media to teens and tweens on their cell phones is no longer applicable in the modern world; the truth is many businesses, professionals, and leaders use this type of media to their advantage. And why shouldn’t they? While catching up on the latest news on Facebook and seeing your friends share their swoon-worthy meals on Instagram can be fun, social media can be a very promising tool for people looking to sell their homes for sale by owner.
Finding success in selling your home FSBO has a lot to do with reaching the right market. The ideal buyer is out there for you, but why not make it even easier for them to find you? One way of putting yourself and your property out there is through social media. Platforms like Facebook, Twitter, and Instagram are capable of showcasing your home to a vast array of potential buyers. We’ve seen that houses reach a larger audience when additionally marketed on social media. A share on Facebook could potentially bring that buyer to your doorstep much sooner.
There are a great deal of people on social media every day, and taking advantage of this traffic by involving your network and your friends’ networks in your FSBO process will be very helpful. While there are a number of ways to utilize social media to sell your home, here are our top three tips!
1) Help buyers visualize their perfect home.
For a number of people, aesthetics and visual stimulation are a powerful draw to social media. Beautiful cakes and mountain ridges alike draw the attention of the average social media user, causing them to pause at the post before moving on. Keep people’s attentions by using colorful and vibrant photos; make sure that if you share your listing via social media that the “preview” is turned on so the post shows images of your home.
2) Use the “event-creating” capabilities for open houses.
Networks like Facebook are perfect for creating and marketing your events. While this feature can be useful for making RSVPs for a wedding or a summer barbecue, creating an event for your open house can increase your attendance significantly! Utilize both the QCFSBO open house feature and those of other websites to improve the success of your event.
3) Share, share, share!
The best thing you can do for yourself and your property is to simply stay determined and continue to get the word out. Keep sharing your listing to make sure you’re exposing it to a wider and wider audience each week.
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